Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for June, 2008
On Authenticity and Acronyms
Recently, I was a panelist for one of Bulldog Reporter’s nationwide audio conferences. The topic was, “Fighting Media Attacks: PR Secrets of Training Your CEO to Confidently Face the Press When Bad News Strikes.” (That’s a mouthful, yes?). I’ve been tapped as an expert on many of Bulldog’s panels, and I love to do them. Bulldog […]
A Sad State of TV Affairs
I have to say I’m not surprised by this article , written by a journalism professor at USC’s Annenberg School of Journalism. The upshot is that TV News has become the pariah of the journalistic community. Not just for news consumers old enough to remember good TV news, but even for experienced reporters and young students who […]
So This is It. Isn’t It?
Two very important speeches tonight. I consider them the reward for the political junkies who have spent five months - ah, who are we kidding, the last year - enthralled by each campaign stop; each beer shooter; gutter ball and each slur thrown from the pulpit.
One of my favorite political strategists said this morning that […]