Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for February, 2009
Lessons for Both Sides of the Camera: Sam Donaldson
Broadcast great Sam Donaldson is hanging it up. He’s been part of my life for 40 years: the cantankerous, determined and elegant reporter who beautifully morphed with the times, and often reinvented himself.
If you were to be interviewed by Sam, you’d better have your ducks in a row. Unprepared interview subjects were his red meat. […]
Interview Don’ts
Part of my job as a communications coach is to help young and aspiring professionals to land a great job interview and, in doing so, land a great job.
Please spend a moment with this video for an example of everything-done-wrong. It is both hillarious and horrific. I’ll wait.
OK, now that you’ve watched the video, you’ve […]
Spouses Take Note: Don’t Try This at Home
In my last post, I discussed the rash of celebrities apologizing for their transgressions (Timothy Geithner, Michael Phelps, Alex Rodriquez, etc, etc….); hoping to minimize the effects of their stupidity.
So enter my husband:
“I’m sorry”
Me:
“For what?”
Husband:
“I read your blog. I just want to say I’m sorry, so I’m “Pre-Apologizing” .. in case I do something wrong. […]
Fame Means You Always Have to Say You’re Sorry
It sort of worked for Timothy Geithner.
It didn’t work for Tom Daschle.
Michael Phelps got mixed results.
A future Hall of Fame vote will tell us if it worked for A-Rod.
Coming clean; saying “I’m sorry”. It has been the leading tool in broad, public damage control since the advent of the PR agency. History shows it works pretty well, […]
A Communications Lesson from Jay Leno
I spent Valentine’s Day with Jay Leno. Actually, with my husband and Jay Leno. We were lucky enough to snag front row seats at “An Evening with Jay Leno” at the Mirage in Las Vegas.
Once my jaw stopped hurting from laughing so hard, I realized that Jay’s ninety minute monologue offered some great fodder for […]
Executive Training is No Luxury
The world of business is a scary place right now. Budgets are evaporating. There are layoffs across the board. Having to let good people go cuts to the emotional core of the executives making the cost cutting decisions. That makes it harder for them to rationalize a training budget; training becomes a non-essential line item.
That is, until the […]
Michael Phelps: The Buzz
So it turns out that Michael Phelps likes to party when he’s out of the pool. The public reaction is all over the board: From “So what??” to “Kick him out!”. Given that he probably could have gotten stoned in the privacy of his home, with people he trusts to not take pictures, I say he was […]
Presentation Tips - Authenticity
Of the many good presentation tips and techniques, there is one too often overlooked. It is simply autheniticity.
A spokesperson may be cool and calm. They breath right. They project beautifully. Excellent, natural gestures. All of those things are important. But what about the ability to speak in a way that says, “this is who I […]