Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for August, 2009
Essentials of Powerful Presentation
Until about a year ago, the bulk of my coaching sessions involved media training - maybe 80% - and most of the people in those sessions had not received formal presentation training. It’s interesting to me that my sessions today run about 70%-30% in favor of presentation training. I actually find this both refreshing and […]
I’m a Recovering Idiot
This is my favorite book:
The authors are Brian Fugere, Chelsea Hardaway and Jon Warshawsky. I need to tell them that I bring their book to most of my training sessions, and promote it as “required reading” for corporate spokespeople.
I’d also like to tell them that their book led to the end of my cushy six-figure job.
I had […]
I Want to Speak Like Steve Jobs
In nearly all of my presentation skills sessions, I ask the question, “If you could present like someone else, who would it be?” The answer is often “Steve Jobs”.
My answer is always, “I’m sorry. You can’t”
The reason is that the head of Apple, Steve Jobs, is entirely authentic when he speaks. He has his own […]