A Media Training Invitation for Barack Obama

Posted on March 23, 2009. Filed under: Latest News

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Sometimes I think I’m losing my sense of humor.

Then, I realize that the whole country - maybe the whole planet - is feeling pretty serious.  The world economy is in the crapper; jobs are gone; we are at war.

That’s why, when President Obama grins and giggles when talking about the economy, the state of the auto industry and such - I cringe.  I would like to think he’s just being natural and real; unstaged. I fear he’s being natural and real; cocky.

This occured to me with his Special Olympics comment on Jay Leno.  It was an off-hand, silly public slip. And I think it’s probably exactly what he would say in private.  Then, watching him break into that trademark smile on 60-Minutes, I got the same feeling.

He chortled when talking about money needed to keep the car industry afloat. There are thousands of ex-auto workers who fail to see the humor. Obama explained it as “gallows humor”.  I’m sure that, within the walls of the Oval Office, he needs a laugh or two to keep his sanity. Still, “gallows humor” hardly provides that tone of reassuance that we need.

Barack Obama needs a communications coach - someone far from his inner circle - to help him bridle his humor, and to show him how a mis-placed smile can do a heap of harm. He needs someone to help him connect both authentically and appropriately with the American people.

Sign me up.

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