Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Don’t be “thrilled” by this “exciting” New Year!
Posted on January 13, 2009. Filed under: Latest News
A fellow blogger just hit on one of my raw nerves. That is, he didn’t, his blog post did. I happen to agree with him entirely, and I’m using this space to help him spread the word.
A recent post asks fellow PR folks and press release writers of all colors to PLEASE stop using “excited”, “thrilled”, “honored” and “pleased” in press releases. We don’t mean limit those words, or use sparingly. We mean STOP IT. If you, or your executive, is thrilled to make the annoucement - there is a reason. Use the reason to paint the story, and let the reader either assume that or understand why you are thrilled. Same goes for honored, excited, and pleased. Your audience is probably pretty sharp, and can deduce that if you weren’t honored, excited or pleased, you wouldn’t be issuing a press release.
Read Drew Kerr’s whole post on the spicy site PR Rock and Roll here. And be excited. Be very excited. Just don’t put it in a press release.
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