Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for September, 2010
Communicating the Happy Valley Way
When you send a child to college for the first time, you spend a lot of time on the phone. You talk with advisors; with the bursar’s office; with the admissions folks; with the local banker. When you’re there on campus, you meet with many of these people in person. My daughter is in her [...]
Who Let the Dogs Out?
OK, this one is simple and brief. The dog talk has got to stop. For years, corporate spokespeople have been using “best of breed” and “top pedigree” to describe their people and products. Those are American Kennel Club terms! And here is my favorite “we eat our own dog food”. EWWWWWWW. Why are so many [...]
Really, Steve Jobs? Really??
This one really has me scratching my head. Which American company has the hippest cult-like following? APPLE Whose customers are fanatical – will argue to the last drop of beer – about their support of a company, its leaders and its products? APPLE’s So why would Steve Jobs choose to answer a college student’s email in a way [...]
Dumb and Dumber
My clients include some of the biggest international brands in the world. Their stories are fascinating; their products change the way we live. I’ve spent hours with their leaders, listening to how they communicate out to the rest of the world, and I’m struck by the disparity between who they are, and how they talk [...]
Breaking Through on TV and Radio
Yesterday I mentioned that I had coached a client in advance of a local TV appearance. She did a great job, by the way! It got me thinking about the missed opportunities of local TV and radio. Local news producers are always looking for fresh content. Morning and mid-day shows, in particular, have more room [...]
The Opportunities of Local News
I recently coached a client for an upcoming appearance on a local talk show. It’s been a long time since I’ve done that. Usually, my clients are preparing for a shot on CNBC, or an interview with the Wall Street Journal, or with some industry publication. But she was representing a national brand on a [...]
A Lesson from Italy
I’m always preaching to my clients that what they say is not as important as how they say it. Things like tone, facial expressions and body language are the real tools of communication. I saw these principles at work on our first day in Italy. Why it took so long to get there is another [...]
Back to the Blog!
I stopped blogging for the summer. It was a big summer for me: It was the middle of the busiest business year to date; I sent my only child to the other side of the country for her freshman year of college; I began my empty-nest recovery plan in Italy. What a summer! Sometime in June, [...]