Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
The Bellweather
Posted on March 26, 2010. Filed under: Latest News Leave a Comment
As a business of one, it doesn’t take me very long to detect trends in my business. Think of the economy as a huge ship (no, not the Titanic), and I am a tiny speed boat. I can turn quickly, but even just slightly choppy water can really batter my hull. I operate best when the water is like glass.
The economic water is hardly glass-like but, man, it has smoothed! All of the companies that I serve are big companies with bigger global brands. All in all, they seemed to have weathered 2008 and 2009. During that time they trimmed their workforces and cut expenses. In many cases, they cut back on media and presentation training. That’s the choppy water I was talking about.
2010 is vastly different. My clients have come back in a big way. The chop is smaller, and all of my data shows that it’s going to be smoother ahead. A business of one can be a great bellweather.
Full speed ahead.
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