Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'Latest News' Category
Why Bad Meetings Happen to Good People
A colleague of mine, stuck in yet another meeting-of-small-consequence decided not to doodle this time. On this day, he drowned out the usual corporate yammering by penning the following:
Too many meetings
in working america
too much, stop it now
If you work in an organization of more than 20 people, communicating with each other by way of meetings is sometimes a necessity. […]
How to Speak like Steve Jobs
In almost every presentation training session, I hear this:
“I want to speak like Steve Jobs.”
I’m sorry, you can’t - but please read on.
Steve Jobs is Steve Jobs because there is only one of him. He is absolutely authentic in his approach to speaking. If you are trying to learn to speak like him, you have probably studied […]
The Elevator Speech: Going Down
I find myself troubled today by the classic concept of “The Elevator Speech”. If you are unfamiliar with the concept, it goes like this:
You step into an elevator, and realize that your dream customer is in there with you. The doors close, and you have thirty seconds of his undivided attention. You have the opportunity to […]
Business Resolutions for 2010
Au Revoir, 2009. Hasta la vista, baby. Good riddance.
For all but a very few of us, 2009 was the worst economic year ever. Though just a few depression-era babies are still in the business world, the rest of us are, well, just depressed. It’s time, though, to pay homage to the fact that we picked […]
On Communications and Credibility
Oh boy, do I hear this a lot: “I can’t be successful with my communications program, because communicators have no credibility with the executives!” In many cases, both statements are true. You can’t be successful if your executives aren’t buying in, and you’ll never have credibility if you are not successful. Chicken or the egg, […]
In This Economy: It’s the Customer, Stupid!
It began with James Carville and George Stephanopolous trying to focus presidential candidate Bill Clinton on what mattered most in 1992:
“It’s the economy, stupid!”
Now twenty-seven years later, the economy is again the most pressing issue on the minds of executives everywhere. For some, the last two years have been the most desperate in their […]
The Secrets of Effective Presentation
Recently, I was asked to speak to a large group of executives at Portland’s Presentation Camp. The group took part in a few sessions - one on how to construct a presentation; one of the importance of great visuals. My session was dedicated soley to the person who is presenting - how to manage the […]
Executive Training for New Media: Lynn in Media Training Guidebook
Pardon the long post. I wanted to share with you an article that I contributed to the prestigious 2009 PRNews Media Training Guidebook. If you work for an agency or within corporate communications, I encourage you to invest in this book. It is a collection of articles from the country’s most experienced media trainers. The […]
Essentials of Powerful Presentation
Until about a year ago, the bulk of my coaching sessions involved media training - maybe 80% - and most of the people in those sessions had not received formal presentation training. It’s interesting to me that my sessions today run about 70%-30% in favor of presentation training. I actually find this both refreshing and […]
I’m a Recovering Idiot
This is my favorite book:
The authors are Brian Fugere, Chelsea Hardaway and Jon Warshawsky. I need to tell them that I bring their book to most of my training sessions, and promote it as “required reading” for corporate spokespeople.
I’d also like to tell them that their book led to the end of my cushy six-figure job.
I had […]