Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'Latest News' Category
Cheers to the Class of 2010!!
Full disclosure: This is a proud mama moment.
My daughter graduated from high school tonight. It doesn’t seem like that big of a deal… until it’s your own child. It was a classy ceremony, and parents had every reason to be proud of each and every one. The speeches, as is always the case, were meaningful. […]
What’s a President to do?
I’ve been listening with interest to the national debate over President Obama’s communication style throughout the oil-spill crisis. For weeks, pundits have been crying that he’s not tough enough. Too much thought; too little action. Then last week, in a pseudo-angry moment, he said he might need to “kick some ass” to keep things moving. […]
Farewell, Helen Thomas
It’s not supposed to happen this way. Helen Thomas should be celebrating her retirement from 60 years of journalism by attending amazing tributes and parties - applauded by every big name in the business. She should be receiving love notes from the hundreds (or, thousands) of aspiring journalists who watched her and learned from her. […]
Faith in the Future
Last week, I was delighted to participate at the Murrow Symposium - the signature annual event of the Edward R. Murrow College of Communication at Washington State University. Dozens of professionals from all over the country land in the wheat fields of the Palouse, with the goal of helping students who are about to embark on careers […]
Pay Your Users Some Respect
I am fortunate to work with some of the most exciting technology companies on the planet. The people who work in these companies are passionate about bringing their technologies to the public; a public always hungry for the latest gadget or gizmo. Communications teams work hard to build a story that will connect the technology […]
I want New Mexico
I’ve been in business now for three years. Thousands of kind readers from 81 countries have joined me on this blog. There’s really nothing unusual about my blog stats except for one thing. I’ve never had a visit from New Mexico. I have every state - plus Puerto Rico, the U.S. Virgin Islands and Guam. […]
The Bellweather
As a business of one, it doesn’t take me very long to detect trends in my business. Think of the economy as a huge ship (no, not the Titanic), and I am a tiny speed boat. I can turn quickly, but even just slightly choppy water can really batter my hull. I operate best when […]
Why Bad Meetings Happen to Good People
A colleague of mine, stuck in yet another meeting-of-small-consequence decided not to doodle this time. On this day, he drowned out the usual corporate yammering by penning the following:
Too many meetings
in working america
too much, stop it now
If you work in an organization of more than 20 people, communicating with each other by way of meetings is sometimes a necessity. […]
How to Speak like Steve Jobs
In almost every presentation training session, I hear this:
“I want to speak like Steve Jobs.”
I’m sorry, you can’t - but please read on.
Steve Jobs is Steve Jobs because there is only one of him. He is absolutely authentic in his approach to speaking. If you are trying to learn to speak like him, you have probably studied […]
The Elevator Speech: Going Down
I find myself troubled today by the classic concept of “The Elevator Speech”. If you are unfamiliar with the concept, it goes like this:
You step into an elevator, and realize that your dream customer is in there with you. The doors close, and you have thirty seconds of his undivided attention. You have the opportunity to […]