Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'Latest News' Category
Authenticity and the Race for the White House
I’ll start the new year with a post on one of my favorite subjects: Authenticity. I will always keep my blog free of my personal political opinions, but I have plenty to say about the communication styles displayed by the candidates. As you might imagine, the political season is like a candy store for someone [...]
Do What You Love, And You’ll Never Work a Day
I was mid-sentence in a coaching session the other day, when my client interrupted me. “Why do you love what you do so much?” he asked. The question intrigued me on many levels, the first of which was that I had not mentioned that I love what I do. That means it was just showing [...]
Next Stop: 2011
This is my favorite week of the year – that time between Christmas and New Year’s Day. There is still enough of the 2010 holiday to have some fun, and all of the possibilities of the new year are straight ahead. It’s the week that is reflective and prospective at the same time. I was [...]
Thankful
It’s the time of year that we all do a little inventory. We look back at the year and measure the wins, losses and draws. I have to say that 2010 has been one of the best years of my life. My daughter is now old enough to be my friend, my mother is still [...]
Robocalls Continue to Dial the Wrong Number
As expected, the phone rang at dinner time last night. It has been ringing every night at dinner time for the last three weeks. It’s always the same call – the annoying pre-recorded political call – lambasting the other side, whichever the other side is. The last few have been especially annoying, because they always start [...]
Presentation Tips – Authenticity
Of the many good presentation tips and techniques, there is one too often overlooked. It is simply autheniticity. A spokesperson may be cool and calm. They breath right. They project beautifully. Excellent, natural gestures. All of those things are important. But what about the ability to speak in a way that says, “this is who [...]
What’s Your Story?
Some months, I spend a majority of my time doing media and message development training. Lately, though, I’ve been doing a lot of executive presentation training, and I’ve noticed that most executives have one thing in common. They haven’t given much thought to their story. Oh, they spend hours thinking about their presentation. What data [...]
Jon Stewart and the National Conversation
First, you need to know that I am a Jon Stewart fan. I was listening to him on NPR last night, and he reaffirmed that his show is not intended to be a news show (although an alarming number of people – most of them young – say The Daily Show is their #1 source [...]
Communicating the Happy Valley Way
When you send a child to college for the first time, you spend a lot of time on the phone. You talk with advisors; with the bursar’s office; with the admissions folks; with the local banker. When you’re there on campus, you meet with many of these people in person. My daughter is in her [...]
Who Let the Dogs Out?
OK, this one is simple and brief. The dog talk has got to stop. For years, corporate spokespeople have been using “best of breed” and “top pedigree” to describe their people and products. Those are American Kennel Club terms! And here is my favorite “we eat our own dog food”. EWWWWWWW. Why are so many [...]
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