Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'Latest News' Category
Really, Steve Jobs? Really??
This one really has me scratching my head. Which American company has the hippest cult-like following? APPLE Whose customers are fanatical – will argue to the last drop of beer – about their support of a company, its leaders and its products? APPLE’s So why would Steve Jobs choose to answer a college student’s email in a way [...]
Dumb and Dumber
My clients include some of the biggest international brands in the world. Their stories are fascinating; their products change the way we live. I’ve spent hours with their leaders, listening to how they communicate out to the rest of the world, and I’m struck by the disparity between who they are, and how they talk [...]
Breaking Through on TV and Radio
Yesterday I mentioned that I had coached a client in advance of a local TV appearance. She did a great job, by the way! It got me thinking about the missed opportunities of local TV and radio. Local news producers are always looking for fresh content. Morning and mid-day shows, in particular, have more room [...]
The Opportunities of Local News
I recently coached a client for an upcoming appearance on a local talk show. It’s been a long time since I’ve done that. Usually, my clients are preparing for a shot on CNBC, or an interview with the Wall Street Journal, or with some industry publication. But she was representing a national brand on a [...]
A Lesson from Italy
I’m always preaching to my clients that what they say is not as important as how they say it. Things like tone, facial expressions and body language are the real tools of communication. I saw these principles at work on our first day in Italy. Why it took so long to get there is another [...]
Back to the Blog!
I stopped blogging for the summer. It was a big summer for me: It was the middle of the busiest business year to date; I sent my only child to the other side of the country for her freshman year of college; I began my empty-nest recovery plan in Italy. What a summer! Sometime in June, [...]
Cheers to the Class of 2010!!
Full disclosure: This is a proud mama moment. My daughter graduated from high school tonight. It doesn’t seem like that big of a deal… until it’s your own child. It was a classy ceremony, and parents had every reason to be proud of each and every one. The speeches, as is always the case, were [...]
What’s a President to do?
I’ve been listening with interest to the national debate over President Obama’s communication style throughout the oil-spill crisis. For weeks, pundits have been crying that he’s not tough enough. Too much thought; too little action. Then last week, in a pseudo-angry moment, he said he might need to “kick some ass” to keep things moving. [...]
Farewell, Helen Thomas
It’s not supposed to happen this way. Helen Thomas should be celebrating her retirement from 60 years of journalism by attending amazing tributes and parties – applauded by every big name in the business. She should be receiving love notes from the hundreds (or, thousands) of aspiring journalists who watched her and learned from her. [...]
Faith in the Future
Last week, I was delighted to participate at the Murrow Symposium – the signature annual event of the Edward R. Murrow College of Communication at Washington State University. Dozens of professionals from all over the country land in the wheat fields of the Palouse, with the goal of helping students who are about to embark on careers [...]
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