Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'Latest News' Category
Reason to Celebrate!
I am enjoying a summer of celebration.
One year ago, Speak! Communications was launched. I never dreamed I would be so happy, work so hard, or enjoy life so immensely. It’s scary leaving a safe, corporate job. Now I’m doing work that truly matters to me, but it’s far less predictable. I had no clients one year ago. […]
No Speaking Required
Not long ago, the local high school speech teacher pulled me aside with some alarming news. Speech communications, it turns out, is no longer part of the district core curriculum. No Child Left Behind has left districts few choices. Teachers now have to teach their students how to take tests rather than teach them life […]
On Giving Speeches and Telling Stories
I ran across a terrific video interview on my favorite web site for communicators, Ragan.com. It’s an interview with veteran speech writer, Hal Gordon. He wrote speeches for Ronald Reagan and Colin Powell - universally accepted as powerful speakers, regardless of your politics.
Mr. Gordon drives home the importance of peppering a speech with anecdotes. Not […]
A Most Critical Speech: Is Barack a Mile Too High?
If anyone can pull it off, master-orator Barack Obama can. Still, delivering his democratic nomination acceptance speech at mile-high Invesco Field is risky.
A lot has changed since 1960 - the last time a party acceptance speech was delivered from an outdoor stadium. Then it was John F. Kennedy. The stadium was Los Angeles Memorial Coliseum. “The […]
Media Training Tip #1 - You are NEVER Off the Record
It’s spreading faster than the California wildfires this afternoon. Disparaging remarks made by Jesse Jackson about Senator Barack Obama. Reverend Jackson believed an interview was over, and the microphones were off. As is so often the case, Jackson was right on only one count. The interview was officially over. Jackson’s apology is plastered everywhere, but […]
Article on Authenticity Hits Biznik.com
Recently I was honored to be the featured author on Biznik.com, one of the more useful business networking sites. There is a huge amount of information sharing going on there. Check it out! Let me know what you think.
Social Networking: The New Lifeblood of Business
My media training/presentation training business thrives on word-of-mouth marketing. My best clients all seem to have come from referrals from my best clients. We enter into our relationship knowing it’s going to work, because we’ve both been vetted by people we trust. And to that end, connecting and re-connecting with people through fabulous social networking […]
Lynn Interviewed by Bulldog Reporter
This article is a new post in the “spotlight” section of Bulldog Reporter’s “Daily Dog”. You can click the link, or read on:
Is Your Exec a Stepford CEO? Media Trainer Espinoza on VIPs as Villains, Victims or Heroes
Brian Pittman’s spotlight this week: Lynn Espinoza, President, Speak! Communications“A Stepford CEO is a corporate executive who has […]
On Authenticity and Acronyms
Recently, I was a panelist for one of Bulldog Reporter’s nationwide audio conferences. The topic was, “Fighting Media Attacks: PR Secrets of Training Your CEO to Confidently Face the Press When Bad News Strikes.” (That’s a mouthful, yes?). I’ve been tapped as an expert on many of Bulldog’s panels, and I love to do them. Bulldog […]
A Sad State of TV Affairs
I have to say I’m not surprised by this article , written by a journalism professor at USC’s Annenberg School of Journalism. The upshot is that TV News has become the pariah of the journalistic community. Not just for news consumers old enough to remember good TV news, but even for experienced reporters and young students who […]
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