Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'Latest News' Category
Media Training Tip #1 - You are NEVER Off the Record
It’s spreading faster than the California wildfires this afternoon. Disparaging remarks made by Jesse Jackson about Senator Barack Obama. Reverend Jackson believed an interview was over, and the microphones were off. As is so often the case, Jackson was right on only one count. The interview was officially over. Jackson’s apology is plastered everywhere, but […]
Article on Authenticity Hits Biznik.com
Recently I was honored to be the featured author on Biznik.com, one of the more useful business networking sites. There is a huge amount of information sharing going on there. Check it out! Let me know what you think.
Social Networking: The New Lifeblood of Business
My media training/presentation training business thrives on word-of-mouth marketing. My best clients all seem to have come from referrals from my best clients. We enter into our relationship knowing it’s going to work, because we’ve both been vetted by people we trust. And to that end, connecting and re-connecting with people through fabulous social networking […]
Lynn Interviewed by Bulldog Reporter
This article is a new post in the “spotlight” section of Bulldog Reporter’s “Daily Dog”. You can click the link, or read on:
Is Your Exec a Stepford CEO? Media Trainer Espinoza on VIPs as Villains, Victims or Heroes
Brian Pittman’s spotlight this week: Lynn Espinoza, President, Speak! Communications“A Stepford CEO is a corporate executive who has […]
On Authenticity and Acronyms
Recently, I was a panelist for one of Bulldog Reporter’s nationwide audio conferences. The topic was, “Fighting Media Attacks: PR Secrets of Training Your CEO to Confidently Face the Press When Bad News Strikes.” (That’s a mouthful, yes?). I’ve been tapped as an expert on many of Bulldog’s panels, and I love to do them. Bulldog […]
A Sad State of TV Affairs
I have to say I’m not surprised by this article , written by a journalism professor at USC’s Annenberg School of Journalism. The upshot is that TV News has become the pariah of the journalistic community. Not just for news consumers old enough to remember good TV news, but even for experienced reporters and young students who […]
So This is It. Isn’t It?
Two very important speeches tonight. I consider them the reward for the political junkies who have spent five months - ah, who are we kidding, the last year - enthralled by each campaign stop; each beer shooter; gutter ball and each slur thrown from the pulpit.
One of my favorite political strategists said this morning that […]
Chicken Soup for a Hard Drive’s Soul
Ohhhh. Ohhhh. NO!
I was spending Memorial Day working at a relaxed but constant pace. I knew that on this day, my clients were bellying up to their barbeques, away from email, and needing nothing from me. I could do more than catch up - I could get ahead. It was even a working lunch.
Annie Chun’s Asian Chicken Soup. […]
Couldn’t Have Been Any Clearer
I am all for clear communication and sending the intended message, but this one hurt.
The phone rang last night at about 8:30, and the caller ID said “TV Survey”. I like taking surveys, so I picked up:
Automated Voice: We are conducting a survey on television viewing habits. If you are interested in participating, press 1.
I […]
Interview Don’ts
Part of my job as a communications coach is to help young and aspiring professionals to land a great job interview and, in doing so, land a great job.
Please spend a moment with this video for an example of everything-done-wrong. It is both hillarious and horrific. I’ll wait.
OK, now that you’ve watched the video, you’ve […]