Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'Latest News' Category
Pay Your Users Some Respect
I am fortunate to work with some of the most exciting technology companies on the planet. The people who work in these companies are passionate about bringing their technologies to the public; a public always hungry for the latest gadget or gizmo. Communications teams work hard to build a story that will connect the technology [...]
I want New Mexico
I’ve been in business now for three years. Thousands of kind readers from 81 countries have joined me on this blog. There’s really nothing unusual about my blog stats except for one thing. I’ve never had a visit from New Mexico. I have every state – plus Puerto Rico, the U.S. Virgin Islands and Guam. [...]
The Bellweather
As a business of one, it doesn’t take me very long to detect trends in my business. Think of the economy as a huge ship (no, not the Titanic), and I am a tiny speed boat. I can turn quickly, but even just slightly choppy water can really batter my hull. I operate best when [...]
How to Speak like Steve Jobs
In almost every presentation training session, I hear this: “I want to speak like Steve Jobs.” I’m sorry, you can’t – but please read on. Steve Jobs is Steve Jobs because there is only one of him. He is absolutely authentic in his approach to speaking. If you are trying to learn to speak like him, [...]
The Elevator Speech: Going Down
I find myself troubled today by the classic concept of “The Elevator Speech”. If you are unfamiliar with the concept, it goes like this: You step into an elevator, and realize that your dream customer is in there with you. The doors close, and you have thirty seconds of his undivided attention. You have the opportunity [...]
Business Resolutions for 2010
Au Revoir, 2009. Hasta la vista, baby. Good riddance. For all but a very few of us, 2009 was the worst economic year ever. Though just a few depression-era babies are still in the business world, the rest of us are, well, just depressed. It’s time, though, to pay homage to the fact that we [...]
On Communications and Credibility
Oh boy, do I hear this a lot: “I can’t be successful with my communications program, because communicators have no credibility with the executives!” In many cases, both statements are true. You can’t be successful if your executives aren’t buying in, and you’ll never have credibility if you are not successful. Chicken or the egg, [...]
In This Economy: It’s the Customer, Stupid!
It began with James Carville and George Stephanopolous trying to focus presidential candidate Bill Clinton on what mattered most in 1992: “It’s the economy, stupid!” Now twenty-seven years later, the economy is again the most pressing issue on the minds of executives everywhere. For some, the last two years have been the most desperate in [...]
The Secrets of Effective Presentation
Recently, I was asked to speak to a large group of executives at Portland’s Presentation Camp. The group took part in a few sessions – one on how to construct a presentation; one of the importance of great visuals. My session was dedicated soley to the person who is presenting – how to manage the [...]
Executive Training for New Media: Lynn in Media Training Guidebook
Pardon the long post. I wanted to share with you an article that I contributed to the prestigious 2009 PRNews Media Training Guidebook. If you work for an agency or within corporate communications, I encourage you to invest in this book. It is a collection of articles from the country’s most experienced media trainers. The [...]
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