Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'Latest News' Category
Executive Training for New Media: Lynn in Media Training Guidebook
Pardon the long post. I wanted to share with you an article that I contributed to the prestigious 2009 PRNews Media Training Guidebook. If you work for an agency or within corporate communications, I encourage you to invest in this book. It is a collection of articles from the country’s most experienced media trainers. The [...]
I’m a Recovering Idiot
This is my favorite book: The authors are Brian Fugere, Chelsea Hardaway and Jon Warshawsky. I need to tell them that I bring their book to most of my training sessions, and promote it as “required reading” for corporate spokespeople. I’d also like to tell them that their book led to the end of my cushy six-figure [...]
I Want to Speak Like Steve Jobs
In nearly all of my presentation skills sessions, I ask the question, “If you could present like someone else, who would it be?” The answer is often “Steve Jobs”. My answer is always, “I’m sorry. You can’t” The reason is that the head of Apple, Steve Jobs, is entirely authentic when he speaks. He has [...]
Class of 2009
I attended my step-daughter’s high school graduation ceremony last night. Beautiful; fresh-faced; hopeful young people! The combination of excitment and fear sparkled in their eyes, as if to remind us that they still need us. Graduation speeches are sort of like wedding sermons. New grads aren’t paying any more attention to the commencement speeches than a [...]
An Interesting Conversation
Like a lot of you, I blog all over the place. And sometimes I post in other places blog entries that originated here. A few days ago, I posted my last entry “Obama’s Media Strategy: Blitz or Backfire?” on one of my favorite sites for communicators, ragan.com. Anyway.. there is a lively discussion going on [...]
Obama’s Media Strategy: Blitz or Backfire?
I was first a journalist; then a public relations executive; now a communications coach. Atop this tripod of experience, I see that: Barack Obama remains, all by himself, a compelling story (journalists love that) He has a publicity machine unmatched by any other administration (PR folks love that) Everytime he opens his mouth, something silky-smooth [...]
On Commencement Speeches
I’m a commencement speech junkie. I like to study all kinds of speeches, but grad night speeches always appeal to my inner softie. I imagine myself – fresh-faced at 22; whole world ahead of me – taking in one of this month’s commencement addresses. I can get choked-up pretty quickly listening to all of those [...]
Main Street Media Savvy
One of the joys of social media is the ability to share; to link and learn. Professionals with complementary skills can link back and forth, giving all of our clients more information and more resources. I’m thrilled to be a guest blogger this week for one of the best in the business: Nancy Juetten’s Do-it-Yourself publicity [...]
A Life Lesson from Helen Thomas
I just returned from the Murrow Symposium. It’s the signature event for the prestigious Edward R. Murrow College of Communications at Washington State University. This year, both White House reporting legend Helen Thomas and CBS’s Bob Schieffer were at the symposium to receive the Edward R. Murrow Lifetime Achievement Award. It was an amazing couple [...]
The Murrow Symposium in Changing Times
Next week, I’ll be conducting a workshop at the Murrow Symposium, for Washington State University’s Edward R. Murrow College of Communications. I’ll be joined by prestigious colleagues – leaders in TV and radio. Our focus will be helping new communications graduates to land their first jobs in broadcast news. It’s going to be harder for [...]
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