Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Archive for the 'The Tip Sheet' Category
On Giving Speeches and Telling Stories
I ran across a terrific video interview on my favorite web site for communicators, Ragan.com. It’s an interview with veteran speech writer, Hal Gordon. He wrote speeches for Ronald Reagan and Colin Powell - universally accepted as powerful speakers, regardless of your politics.
Mr. Gordon drives home the importance of peppering a speech with anecdotes. Not […]
On Authenticity and Acronyms
Recently, I was a panelist for one of Bulldog Reporter’s nationwide audio conferences. The topic was, “Fighting Media Attacks: PR Secrets of Training Your CEO to Confidently Face the Press When Bad News Strikes.” (That’s a mouthful, yes?). I’ve been tapped as an expert on many of Bulldog’s panels, and I love to do them. Bulldog […]
Essentials of Powerful Presentation
Until about a year ago, the bulk of my coaching sessions involved media training - maybe 80% - and most of the people in those sessions had not received formal presentation training. It’s interesting to me that my sessions today run about 70%-30% in favor of presentation training. I actually find this both refreshing and […]
Interview Don’ts
Part of my job as a communications coach is to help young and aspiring professionals to land a great job interview and, in doing so, land a great job.
Please spend a moment with this video for an example of everything-done-wrong. It is both hillarious and horrific. I’ll wait.
OK, now that you’ve watched the video, you’ve […]
Presentation Tips - Authenticity
Of the many good presentation tips and techniques, there is one too often overlooked. It is simply autheniticity.
A spokesperson may be cool and calm. They breath right. They project beautifully. Excellent, natural gestures. All of those things are important. But what about the ability to speak in a way that says, “this is who I […]
Why Bad Meetings Happen to Good People
A colleague of mine has an interesting post regarding meetings. Not the fun kind (chance meetings, secret meetings, meetings on the beach). No, corporate meetings. He posted his take on the culture of corporate meetings in Haiku:
too many meetings
in working america
too much, stop it now
If you work in an organization of more than 20 people, communicating with […]