http://www.lynnespinoza.com Presentation Training - Media Training - Message Development Tue, 23 Feb 2010 21:53:24 +0000 http://backend.userland.com/rss092 en A colleague of mine, stuck in yet another meeting-of-small-consequence decided not to doodle this time. On this day, he drowned out the usual corporate yammering by penning the following:  Too many meetings in working america too much, stop it now If you work in an organization of more than 20 people, communicating with each other by way of ... http://www.lynnespinoza.com/2010/why-bad-meetings-happen-to-good-people-2/ In almost every presentation training session, I hear this: "I want to speak like Steve Jobs." I'm sorry, you can't - but please read on. Steve Jobs is Steve Jobs because there is only one of him. He is absolutely authentic in his approach to speaking.  If you are trying to learn to speak ... http://www.lynnespinoza.com/2010/how-to-speak-like-steve-jobs/ I find myself troubled today by the classic concept of "The Elevator Speech".  If you are unfamiliar with the concept, it goes like this: You step into an elevator, and realize that your dream customer is in there with you. The doors close, and you have thirty seconds of his undivided attention.  ... http://www.lynnespinoza.com/2010/the-elevator-speech-going-down/ Au Revoir, 2009. Hasta la vista, baby. Good riddance. For all but a very few of us, 2009 was the worst economic year ever.  Though just a few depression-era babies are still in the business world, the rest of us are, well, just depressed. It's time, though, to pay homage to ... http://www.lynnespinoza.com/2009/business-resolutions-for-2010/ Oh boy, do I hear this a lot: "I can't be successful with my communications program, because communicators have no credibility with the executives!"   In many cases, both statements are true.  You can't be successful if your executives aren't buying in, and you'll never have credibility if you are not ... http://www.lynnespinoza.com/2009/on-communications-and-credibility/ It began with James Carville and George Stephanopolous trying to focus presidential candidate Bill Clinton on what mattered most in 1992: "It's the economy, stupid!" Now twenty-seven years later, the economy is again the most pressing issue on the minds of executives everywhere.  For some, the last two years have been ... http://www.lynnespinoza.com/2009/in-this-economy-its-the-customer-stupid/ Recently, I was asked to speak to a large group of executives at Portland's Presentation Camp. The group took part in a few sessions - one on how to construct a presentation; one of the importance of great visuals. My session was dedicated soley to the person who is presenting ... http://www.lynnespinoza.com/2009/three-secrets-of-effective-presentation/ Pardon the long post.  I wanted to share with you an article that I contributed to the prestigious 2009 PRNews Media Training Guidebook. If you work for an agency or within corporate communications, I encourage you to invest in this book. It is a collection of articles from the country's ... http://www.lynnespinoza.com/2009/executive-training-for-new-media-lynn-in-media-training-guidebook/ Until about a year ago, the bulk of my coaching sessions involved media training - maybe 80% - and most of the people in those sessions had not received formal presentation training. It's interesting to me that my sessions today run about 70%-30% in favor of presentation training.  I actually ... http://www.lynnespinoza.com/2009/essentials-of-powerful-presentation/ This is my favorite book: The authors are Brian Fugere, Chelsea Hardaway and Jon Warshawsky. I need to tell them that I bring their book to most of my training sessions, and promote it as "required reading" for corporate spokespeople. I'd also like to tell them that their book led to the end of ... http://www.lynnespinoza.com/2009/im-a-recovering-idiot/