Executive Media Training

Designed for the executive who is tasked with representing the company through any form of media. Today that means print, broadcast, webcast, podcast or blog. We will focus on how to communicate the right message to the right audience through customized messaging tools and techniques.

Executives will come away with an understanding of journalists’ needs – and how to meet them while consistently staying in control of the interview. Whether the executive is preparing for print, broadcast or non-traditional media, digital video is used throughout a series of intense mock interviews. Physical and vocal techniques are incorporated to enhance confidence and control. Bridging, flagging and “staying on message” are central to this session.

Recommended for:

• Anyone in the role of company spokesperson – regardless of frequency
• An employee who may, at some point, speak with the media
• Those who support an executive who speaks with the media

Class size: 1-4 people per session

Large Group Media Training

This session will give participants a strong understanding of the media landscape, and how to leverage the media to meet your business goals. They will learn how to enhance the company image through the media as well as how to avoid the pitfalls. This is an interactive session with messaging and communication exercises throughout.

Recommended for:

• All teams with public relations or marketing focus
• Junior employees
• Team off-sites and company retreats

Class size: From 10 to unlimited