Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Communications Coach'
On Communications and Credibility
Oh boy, do I hear this a lot: “I can’t be successful with my communications program, because communicators have no credibility with the executives!” In many cases, both statements are true. You can’t be successful if your executives aren’t buying in, and you’ll never have credibility if you are not successful. Chicken or the egg, […]
The Secrets of Effective Presentation
Recently, I was asked to speak to a large group of executives at Portland’s Presentation Camp. The group took part in a few sessions - one on how to construct a presentation; one of the importance of great visuals. My session was dedicated soley to the person who is presenting - how to manage the […]
Executive Training for New Media: Lynn in Media Training Guidebook
Pardon the long post. I wanted to share with you an article that I contributed to the prestigious 2009 PRNews Media Training Guidebook. If you work for an agency or within corporate communications, I encourage you to invest in this book. It is a collection of articles from the country’s most experienced media trainers. The […]
Essentials of Powerful Presentation
Until about a year ago, the bulk of my coaching sessions involved media training - maybe 80% - and most of the people in those sessions had not received formal presentation training. It’s interesting to me that my sessions today run about 70%-30% in favor of presentation training. I actually find this both refreshing and […]
I Want to Speak Like Steve Jobs
In nearly all of my presentation skills sessions, I ask the question, “If you could present like someone else, who would it be?” The answer is often “Steve Jobs”.
My answer is always, “I’m sorry. You can’t”
The reason is that the head of Apple, Steve Jobs, is entirely authentic when he speaks. He has his own […]
The Murrow Symposium in Changing Times
Next week, I’ll be conducting a workshop at the Murrow Symposium, for Washington State University’s Edward R. Murrow College of Communications. I’ll be joined by prestigious colleagues - leaders in TV and radio. Our focus will be helping new communications graduates to land their first jobs in broadcast news.
It’s going to be harder for this […]
A Media Training Invitation for Barack Obama
Sometimes I think I’m losing my sense of humor.
Then, I realize that the whole country - maybe the whole planet - is feeling pretty serious. The world economy is in the crapper; jobs are gone; we are at war.
That’s why, when President Obama grins and giggles when talking about the economy, the state of the […]
A Sad State of TV Affairs
I have to say I’m not surprised by this article , written by a journalism professor at USC’s Annenberg School of Journalism. The upshot is that TV News has become the pariah of the journalistic community. Not just for news consumers old enough to remember good TV news, but even for experienced reporters and young students who […]
Think the Spoken Word Doesn’t Matter? Ask Caroline Kennedy
We may never know for sure why Caroline Kennedy backed out of her bid to fill the vacant New York senate seat. The timing was odd; it became clear that she wasn’t the choice anyway. It smacked of the old “You can’t fire me, I quit” routine. What we do know is that the more New […]
The Media and the Obama Gush Fest
Full disclosure: I voted for him. I think he’s transformational. I think he’s infused the country with hope for a better future. I love that he loves his wife.
I am no longer a working journalist, so I can say all that. I don’t need to maintain (at least) the illusion of objectivity.
I think the media […]