Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Communications Training'
What’s a President to do?
I’ve been listening with interest to the national debate over President Obama’s communication style throughout the oil-spill crisis. For weeks, pundits have been crying that he’s not tough enough. Too much thought; too little action. Then last week, in a pseudo-angry moment, he said he might need to “kick some ass” to keep things moving. […]
Farewell, Helen Thomas
It’s not supposed to happen this way. Helen Thomas should be celebrating her retirement from 60 years of journalism by attending amazing tributes and parties - applauded by every big name in the business. She should be receiving love notes from the hundreds (or, thousands) of aspiring journalists who watched her and learned from her. […]
Faith in the Future
Last week, I was delighted to participate at the Murrow Symposium - the signature annual event of the Edward R. Murrow College of Communication at Washington State University. Dozens of professionals from all over the country land in the wheat fields of the Palouse, with the goal of helping students who are about to embark on careers […]
The Bellweather
As a business of one, it doesn’t take me very long to detect trends in my business. Think of the economy as a huge ship (no, not the Titanic), and I am a tiny speed boat. I can turn quickly, but even just slightly choppy water can really batter my hull. I operate best when […]
Why Bad Meetings Happen to Good People
A colleague of mine, stuck in yet another meeting-of-small-consequence decided not to doodle this time. On this day, he drowned out the usual corporate yammering by penning the following:
Too many meetings
in working america
too much, stop it now
If you work in an organization of more than 20 people, communicating with each other by way of meetings is sometimes a necessity. […]
How to Speak like Steve Jobs
In almost every presentation training session, I hear this:
“I want to speak like Steve Jobs.”
I’m sorry, you can’t - but please read on.
Steve Jobs is Steve Jobs because there is only one of him. He is absolutely authentic in his approach to speaking. If you are trying to learn to speak like him, you have probably studied […]
The Elevator Speech: Going Down
I find myself troubled today by the classic concept of “The Elevator Speech”. If you are unfamiliar with the concept, it goes like this:
You step into an elevator, and realize that your dream customer is in there with you. The doors close, and you have thirty seconds of his undivided attention. You have the opportunity to […]
Business Resolutions for 2010
Au Revoir, 2009. Hasta la vista, baby. Good riddance.
For all but a very few of us, 2009 was the worst economic year ever. Though just a few depression-era babies are still in the business world, the rest of us are, well, just depressed. It’s time, though, to pay homage to the fact that we picked […]
In This Economy: It’s the Customer, Stupid!
It began with James Carville and George Stephanopolous trying to focus presidential candidate Bill Clinton on what mattered most in 1992:
“It’s the economy, stupid!”
Now twenty-seven years later, the economy is again the most pressing issue on the minds of executives everywhere. For some, the last two years have been the most desperate in their […]
Executive Training for New Media: Lynn in Media Training Guidebook
Pardon the long post. I wanted to share with you an article that I contributed to the prestigious 2009 PRNews Media Training Guidebook. If you work for an agency or within corporate communications, I encourage you to invest in this book. It is a collection of articles from the country’s most experienced media trainers. The […]
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