Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Communications Training'
Why Bad Meetings Happen to Good People
A colleague of mine, stuck in yet another meeting-of-small-consequence decided not to doodle this time. On this day, he drowned out the usual corporate yammering by penning the following:
Too many meetings
in working america
too much, stop it now
If you work in an organization of more than 20 people, communicating with each other by way of meetings is sometimes a necessity. […]
How to Speak like Steve Jobs
In almost every presentation training session, I hear this:
“I want to speak like Steve Jobs.”
I’m sorry, you can’t - but please read on.
Steve Jobs is Steve Jobs because there is only one of him. He is absolutely authentic in his approach to speaking. If you are trying to learn to speak like him, you have probably studied […]
The Elevator Speech: Going Down
I find myself troubled today by the classic concept of “The Elevator Speech”. If you are unfamiliar with the concept, it goes like this:
You step into an elevator, and realize that your dream customer is in there with you. The doors close, and you have thirty seconds of his undivided attention. You have the opportunity to […]
Business Resolutions for 2010
Au Revoir, 2009. Hasta la vista, baby. Good riddance.
For all but a very few of us, 2009 was the worst economic year ever. Though just a few depression-era babies are still in the business world, the rest of us are, well, just depressed. It’s time, though, to pay homage to the fact that we picked […]
In This Economy: It’s the Customer, Stupid!
It began with James Carville and George Stephanopolous trying to focus presidential candidate Bill Clinton on what mattered most in 1992:
“It’s the economy, stupid!”
Now twenty-seven years later, the economy is again the most pressing issue on the minds of executives everywhere. For some, the last two years have been the most desperate in their […]
Executive Training for New Media: Lynn in Media Training Guidebook
Pardon the long post. I wanted to share with you an article that I contributed to the prestigious 2009 PRNews Media Training Guidebook. If you work for an agency or within corporate communications, I encourage you to invest in this book. It is a collection of articles from the country’s most experienced media trainers. The […]
I’m a Recovering Idiot
This is my favorite book:
The authors are Brian Fugere, Chelsea Hardaway and Jon Warshawsky. I need to tell them that I bring their book to most of my training sessions, and promote it as “required reading” for corporate spokespeople.
I’d also like to tell them that their book led to the end of my cushy six-figure job.
I had […]
An Interesting Conversation
Like a lot of you, I blog all over the place. And sometimes I post in other places blog entries that originated here. A few days ago, I posted my last entry “Obama’s Media Strategy: Blitz or Backfire?” on one of my favorite sites for communicators, ragan.com.
Anyway.. there is a lively discussion going on over […]
A Very Big Card has Fallen
“… Were it left to me to decide whether we should have a government with no newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.” - Thomas Jefferson
Whether or not you live in Seattle, you’ve probably heard the news. I guess we should be thankful that we still can […]
Fame Means You Always Have to Say You’re Sorry
It sort of worked for Timothy Geithner.
It didn’t work for Tom Daschle.
Michael Phelps got mixed results.
A future Hall of Fame vote will tell us if it worked for A-Rod.
Coming clean; saying “I’m sorry”. It has been the leading tool in broad, public damage control since the advent of the PR agency. History shows it works pretty well, […]