Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Communications Training'
Next Stop: 2011
This is my favorite week of the year – that time between Christmas and New Year’s Day. There is still enough of the 2010 holiday to have some fun, and all of the possibilities of the new year are straight ahead. It’s the week that is reflective and prospective at the same time. I was [...]
Jon Stewart and the National Conversation
First, you need to know that I am a Jon Stewart fan. I was listening to him on NPR last night, and he reaffirmed that his show is not intended to be a news show (although an alarming number of people – most of them young – say The Daily Show is their #1 source [...]
Communicating the Happy Valley Way
When you send a child to college for the first time, you spend a lot of time on the phone. You talk with advisors; with the bursar’s office; with the admissions folks; with the local banker. When you’re there on campus, you meet with many of these people in person. My daughter is in her [...]
Who Let the Dogs Out?
OK, this one is simple and brief. The dog talk has got to stop. For years, corporate spokespeople have been using “best of breed” and “top pedigree” to describe their people and products. Those are American Kennel Club terms! And here is my favorite “we eat our own dog food”. EWWWWWWW. Why are so many [...]
Breaking Through on TV and Radio
Yesterday I mentioned that I had coached a client in advance of a local TV appearance. She did a great job, by the way! It got me thinking about the missed opportunities of local TV and radio. Local news producers are always looking for fresh content. Morning and mid-day shows, in particular, have more room [...]
The Opportunities of Local News
I recently coached a client for an upcoming appearance on a local talk show. It’s been a long time since I’ve done that. Usually, my clients are preparing for a shot on CNBC, or an interview with the Wall Street Journal, or with some industry publication. But she was representing a national brand on a [...]
What’s a President to do?
I’ve been listening with interest to the national debate over President Obama’s communication style throughout the oil-spill crisis. For weeks, pundits have been crying that he’s not tough enough. Too much thought; too little action. Then last week, in a pseudo-angry moment, he said he might need to “kick some ass” to keep things moving. [...]
Farewell, Helen Thomas
It’s not supposed to happen this way. Helen Thomas should be celebrating her retirement from 60 years of journalism by attending amazing tributes and parties – applauded by every big name in the business. She should be receiving love notes from the hundreds (or, thousands) of aspiring journalists who watched her and learned from her. [...]
Faith in the Future
Last week, I was delighted to participate at the Murrow Symposium – the signature annual event of the Edward R. Murrow College of Communication at Washington State University. Dozens of professionals from all over the country land in the wheat fields of the Palouse, with the goal of helping students who are about to embark on careers [...]
The Bellweather
As a business of one, it doesn’t take me very long to detect trends in my business. Think of the economy as a huge ship (no, not the Titanic), and I am a tiny speed boat. I can turn quickly, but even just slightly choppy water can really batter my hull. I operate best when [...]
keep looking »