Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Lynn Espinoza'
I’m a Recovering Idiot
This is my favorite book: The authors are Brian Fugere, Chelsea Hardaway and Jon Warshawsky. I need to tell them that I bring their book to most of my training sessions, and promote it as “required reading” for corporate spokespeople. I’d also like to tell them that their book led to the end of my cushy six-figure [...]
I Want to Speak Like Steve Jobs
In nearly all of my presentation skills sessions, I ask the question, “If you could present like someone else, who would it be?” The answer is often “Steve Jobs”. My answer is always, “I’m sorry. You can’t” The reason is that the head of Apple, Steve Jobs, is entirely authentic when he speaks. He has [...]
An Interesting Conversation
Like a lot of you, I blog all over the place. And sometimes I post in other places blog entries that originated here. A few days ago, I posted my last entry “Obama’s Media Strategy: Blitz or Backfire?” on one of my favorite sites for communicators, ragan.com. Anyway.. there is a lively discussion going on [...]
Obama’s Media Strategy: Blitz or Backfire?
I was first a journalist; then a public relations executive; now a communications coach. Atop this tripod of experience, I see that: Barack Obama remains, all by himself, a compelling story (journalists love that) He has a publicity machine unmatched by any other administration (PR folks love that) Everytime he opens his mouth, something silky-smooth [...]
A Life Lesson from Helen Thomas
I just returned from the Murrow Symposium. It’s the signature event for the prestigious Edward R. Murrow College of Communications at Washington State University. This year, both White House reporting legend Helen Thomas and CBS’s Bob Schieffer were at the symposium to receive the Edward R. Murrow Lifetime Achievement Award. It was an amazing couple [...]
The Murrow Symposium in Changing Times
Next week, I’ll be conducting a workshop at the Murrow Symposium, for Washington State University’s Edward R. Murrow College of Communications. I’ll be joined by prestigious colleagues – leaders in TV and radio. Our focus will be helping new communications graduates to land their first jobs in broadcast news. It’s going to be harder for [...]
A Media Training Invitation for Barack Obama
Sometimes I think I’m losing my sense of humor. Then, I realize that the whole country – maybe the whole planet – is feeling pretty serious. The world economy is in the crapper; jobs are gone; we are at war. That’s why, when President Obama grins and giggles when talking about the economy, the state [...]
An Unexpected Level of Customer Service
Why is it that, whenever I go to Costco by myself, I buy only heavy things? When my big, strong husband is with me, we buy things like socks and trail mix. But alone, by the end of my route, my cart is full with 72-pound bottles of laundry detergent, 50 pounds of cat litter, three [...]
Lessons for Both Sides of the Camera: Sam Donaldson
Broadcast great Sam Donaldson is hanging it up. He’s been part of my life for 40 years: the cantankerous, determined and elegant reporter who beautifully morphed with the times, and often reinvented himself. If you were to be interviewed by Sam, you’d better have your ducks in a row. Unprepared interview subjects were his red [...]
Fame Means You Always Have to Say You’re Sorry
It sort of worked for Timothy Geithner. It didn’t work for Tom Daschle. Michael Phelps got mixed results. A future Hall of Fame vote will tell us if it worked for A-Rod. Coming clean; saying “I’m sorry”. It has been the leading tool in broad, public damage control since the advent of the PR agency. History shows [...]
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