Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Media Training Tips'
Media Training Tip #1 - You are NEVER Off the Record
It’s spreading faster than the California wildfires this afternoon. Disparaging remarks made by Jesse Jackson about Senator Barack Obama. Reverend Jackson believed an interview was over, and the microphones were off. As is so often the case, Jackson was right on only one count. The interview was officially over. Jackson’s apology is plastered everywhere, but […]
On Authenticity and Acronyms
Recently, I was a panelist for one of Bulldog Reporter’s nationwide audio conferences. The topic was, “Fighting Media Attacks: PR Secrets of Training Your CEO to Confidently Face the Press When Bad News Strikes.” (That’s a mouthful, yes?). I’ve been tapped as an expert on many of Bulldog’s panels, and I love to do them. Bulldog […]