Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Media training'
Why Bad Meetings Happen to Good People
A colleague of mine, stuck in yet another meeting-of-small-consequence decided not to doodle this time. On this day, he drowned out the usual corporate yammering by penning the following:
Too many meetings
in working america
too much, stop it now
If you work in an organization of more than 20 people, communicating with each other by way of meetings is sometimes a necessity. […]
How to Speak like Steve Jobs
In almost every presentation training session, I hear this:
“I want to speak like Steve Jobs.”
I’m sorry, you can’t - but please read on.
Steve Jobs is Steve Jobs because there is only one of him. He is absolutely authentic in his approach to speaking. If you are trying to learn to speak like him, you have probably studied […]
Business Resolutions for 2010
Au Revoir, 2009. Hasta la vista, baby. Good riddance.
For all but a very few of us, 2009 was the worst economic year ever. Though just a few depression-era babies are still in the business world, the rest of us are, well, just depressed. It’s time, though, to pay homage to the fact that we picked […]
On Communications and Credibility
Oh boy, do I hear this a lot: “I can’t be successful with my communications program, because communicators have no credibility with the executives!” In many cases, both statements are true. You can’t be successful if your executives aren’t buying in, and you’ll never have credibility if you are not successful. Chicken or the egg, […]
Essentials of Powerful Presentation
Until about a year ago, the bulk of my coaching sessions involved media training - maybe 80% - and most of the people in those sessions had not received formal presentation training. It’s interesting to me that my sessions today run about 70%-30% in favor of presentation training. I actually find this both refreshing and […]
An Interesting Conversation
Like a lot of you, I blog all over the place. And sometimes I post in other places blog entries that originated here. A few days ago, I posted my last entry “Obama’s Media Strategy: Blitz or Backfire?” on one of my favorite sites for communicators, ragan.com.
Anyway.. there is a lively discussion going on over […]
Obama’s Media Strategy: Blitz or Backfire?
I was first a journalist; then a public relations executive; now a communications coach. Atop this tripod of experience, I see that:
Barack Obama remains, all by himself, a compelling story (journalists love that)
He has a publicity machine unmatched by any other administration (PR folks love that)
Everytime he opens his mouth, something silky-smooth comes out (communications […]
A Life Lesson from Helen Thomas
I just returned from the Murrow Symposium. It’s the signature event for the prestigious Edward R. Murrow College of Communications at Washington State University. This year, both White House reporting legend Helen Thomas and CBS’s Bob Schieffer were at the symposium to receive the Edward R. Murrow Lifetime Achievement Award. It was an amazing couple […]
The Murrow Symposium in Changing Times
Next week, I’ll be conducting a workshop at the Murrow Symposium, for Washington State University’s Edward R. Murrow College of Communications. I’ll be joined by prestigious colleagues - leaders in TV and radio. Our focus will be helping new communications graduates to land their first jobs in broadcast news.
It’s going to be harder for this […]
A Media Training Invitation for Barack Obama
Sometimes I think I’m losing my sense of humor.
Then, I realize that the whole country - maybe the whole planet - is feeling pretty serious. The world economy is in the crapper; jobs are gone; we are at war.
That’s why, when President Obama grins and giggles when talking about the economy, the state of the […]