Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Media training'
Next Stop: 2011
This is my favorite week of the year – that time between Christmas and New Year’s Day. There is still enough of the 2010 holiday to have some fun, and all of the possibilities of the new year are straight ahead. It’s the week that is reflective and prospective at the same time. I was [...]
Robocalls Continue to Dial the Wrong Number
As expected, the phone rang at dinner time last night. It has been ringing every night at dinner time for the last three weeks. It’s always the same call – the annoying pre-recorded political call – lambasting the other side, whichever the other side is. The last few have been especially annoying, because they always start [...]
Presentation Tips – Authenticity
Of the many good presentation tips and techniques, there is one too often overlooked. It is simply autheniticity. A spokesperson may be cool and calm. They breath right. They project beautifully. Excellent, natural gestures. All of those things are important. But what about the ability to speak in a way that says, “this is who [...]
What’s Your Story?
Some months, I spend a majority of my time doing media and message development training. Lately, though, I’ve been doing a lot of executive presentation training, and I’ve noticed that most executives have one thing in common. They haven’t given much thought to their story. Oh, they spend hours thinking about their presentation. What data [...]
Jon Stewart and the National Conversation
First, you need to know that I am a Jon Stewart fan. I was listening to him on NPR last night, and he reaffirmed that his show is not intended to be a news show (although an alarming number of people – most of them young – say The Daily Show is their #1 source [...]
Who Let the Dogs Out?
OK, this one is simple and brief. The dog talk has got to stop. For years, corporate spokespeople have been using “best of breed” and “top pedigree” to describe their people and products. Those are American Kennel Club terms! And here is my favorite “we eat our own dog food”. EWWWWWWW. Why are so many [...]
Really, Steve Jobs? Really??
This one really has me scratching my head. Which American company has the hippest cult-like following? APPLE Whose customers are fanatical – will argue to the last drop of beer – about their support of a company, its leaders and its products? APPLE’s So why would Steve Jobs choose to answer a college student’s email in a way [...]
Breaking Through on TV and Radio
Yesterday I mentioned that I had coached a client in advance of a local TV appearance. She did a great job, by the way! It got me thinking about the missed opportunities of local TV and radio. Local news producers are always looking for fresh content. Morning and mid-day shows, in particular, have more room [...]
The Opportunities of Local News
I recently coached a client for an upcoming appearance on a local talk show. It’s been a long time since I’ve done that. Usually, my clients are preparing for a shot on CNBC, or an interview with the Wall Street Journal, or with some industry publication. But she was representing a national brand on a [...]
What’s a President to do?
I’ve been listening with interest to the national debate over President Obama’s communication style throughout the oil-spill crisis. For weeks, pundits have been crying that he’s not tough enough. Too much thought; too little action. Then last week, in a pseudo-angry moment, he said he might need to “kick some ass” to keep things moving. [...]
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