Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Media training'
Straight Talk Depress
Christmas, for me, comes once every four years. I bathe in the political season - all 18 months of it. I love the oratory, the drama and of course those “you can’t make up this stuff” surprises. I marvel at the maneuvering, and snicker at the snide. I also watch closely for the cues that I can […]
Putting Lipstick on the Negative Ads
It seems to me there is a fair amount of passive-aggression going on, and I don’t think it serves the process of election well.
The ads, you may have noticed, have gone crazy.
“He called her a pig!”
Can we just stop for a moment? We all know that both campaigns were blowing smoke when they promised a […]
Media Training Tip #1 - You are NEVER Off the Record
It’s spreading faster than the California wildfires this afternoon. Disparaging remarks made by Jesse Jackson about Senator Barack Obama. Reverend Jackson believed an interview was over, and the microphones were off. As is so often the case, Jackson was right on only one count. The interview was officially over. Jackson’s apology is plastered everywhere, but […]
Social Networking: The New Lifeblood of Business
My media training/presentation training business thrives on word-of-mouth marketing. My best clients all seem to have come from referrals from my best clients. We enter into our relationship knowing it’s going to work, because we’ve both been vetted by people we trust. And to that end, connecting and re-connecting with people through fabulous social networking […]
Lynn Interviewed by Bulldog Reporter
This article is a new post in the “spotlight” section of Bulldog Reporter’s “Daily Dog”. You can click the link, or read on:
Is Your Exec a Stepford CEO? Media Trainer Espinoza on VIPs as Villains, Victims or Heroes
Brian Pittman’s spotlight this week: Lynn Espinoza, President, Speak! Communications“A Stepford CEO is a corporate executive who has […]
On Authenticity and Acronyms
Recently, I was a panelist for one of Bulldog Reporter’s nationwide audio conferences. The topic was, “Fighting Media Attacks: PR Secrets of Training Your CEO to Confidently Face the Press When Bad News Strikes.” (That’s a mouthful, yes?). I’ve been tapped as an expert on many of Bulldog’s panels, and I love to do them. Bulldog […]
A Sad State of TV Affairs
I have to say I’m not surprised by this article , written by a journalism professor at USC’s Annenberg School of Journalism. The upshot is that TV News has become the pariah of the journalistic community. Not just for news consumers old enough to remember good TV news, but even for experienced reporters and young students who […]
Essentials of Powerful Presentation
Until about a year ago, the bulk of my coaching sessions involved media training - maybe 80% - and most of the people in those sessions had not received formal presentation training. It’s interesting to me that my sessions today run about 70%-30% in favor of presentation training. I actually find this both refreshing and […]
Presentation Tips - Authenticity
Of the many good presentation tips and techniques, there is one too often overlooked. It is simply autheniticity.
A spokesperson may be cool and calm. They breath right. They project beautifully. Excellent, natural gestures. All of those things are important. But what about the ability to speak in a way that says, “this is who I […]
Hell Yes, We’re Bitter! Or.. Better Know thy Audience
I’ve been watching the Clinton/Obama dust-up over those “Bitter Pennsylvanians” with great fascination. My focus has not been on the candidates, but the audience. Machine Clinton was so quick to pounce - painting a picture of an out-of-touch elitist who insulted the very fabric of rural Pennsylvania. Although she’s running with a 54% negative, she […]
keep looking »