Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Media training'
Obama’s Media Strategy: Blitz or Backfire?
I was first a journalist; then a public relations executive; now a communications coach. Atop this tripod of experience, I see that:
Barack Obama remains, all by himself, a compelling story (journalists love that)
He has a publicity machine unmatched by any other administration (PR folks love that)
Everytime he opens his mouth, something silky-smooth comes out (communications […]
A Life Lesson from Helen Thomas
I just returned from the Murrow Symposium. It’s the signature event for the prestigious Edward R. Murrow College of Communications at Washington State University. This year, both White House reporting legend Helen Thomas and CBS’s Bob Schieffer were at the symposium to receive the Edward R. Murrow Lifetime Achievement Award. It was an amazing couple […]
The Murrow Symposium in Changing Times
Next week, I’ll be conducting a workshop at the Murrow Symposium, for Washington State University’s Edward R. Murrow College of Communications. I’ll be joined by prestigious colleagues - leaders in TV and radio. Our focus will be helping new communications graduates to land their first jobs in broadcast news.
It’s going to be harder for this […]
A Media Training Invitation for Barack Obama
Sometimes I think I’m losing my sense of humor.
Then, I realize that the whole country - maybe the whole planet - is feeling pretty serious. The world economy is in the crapper; jobs are gone; we are at war.
That’s why, when President Obama grins and giggles when talking about the economy, the state of the […]
A Very Big Card has Fallen
“… Were it left to me to decide whether we should have a government with no newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.” - Thomas Jefferson
Whether or not you live in Seattle, you’ve probably heard the news. I guess we should be thankful that we still can […]
A Sad State of TV Affairs
I have to say I’m not surprised by this article , written by a journalism professor at USC’s Annenberg School of Journalism. The upshot is that TV News has become the pariah of the journalistic community. Not just for news consumers old enough to remember good TV news, but even for experienced reporters and young students who […]
A Communications Lesson from Jay Leno
I spent Valentine’s Day with Jay Leno. Actually, with my husband and Jay Leno. We were lucky enough to snag front row seats at “An Evening with Jay Leno” at the Mirage in Las Vegas.
Once my jaw stopped hurting from laughing so hard, I realized that Jay’s ninety minute monologue offered some great fodder for […]
Executive Training is No Luxury
The world of business is a scary place right now. Budgets are evaporating. There are layoffs across the board. Having to let good people go cuts to the emotional core of the executives making the cost cutting decisions. That makes it harder for them to rationalize a training budget; training becomes a non-essential line item.
That is, until the […]
Presentation Tips - Authenticity
Of the many good presentation tips and techniques, there is one too often overlooked. It is simply autheniticity.
A spokesperson may be cool and calm. They breath right. They project beautifully. Excellent, natural gestures. All of those things are important. But what about the ability to speak in a way that says, “this is who I […]
The Media and the Obama Gush Fest
Full disclosure: I voted for him. I think he’s transformational. I think he’s infused the country with hope for a better future. I love that he loves his wife.
I am no longer a working journalist, so I can say all that. I don’t need to maintain (at least) the illusion of objectivity.
I think the media […]