Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'Media training'
Putting Lipstick on the Negative Ads
It seems to me there is a fair amount of passive-aggression going on, and I don’t think it serves the process of election well. The ads, you may have noticed, have gone crazy. “He called her a pig!” Can we just stop for a moment? We all know that both campaigns were blowing smoke when [...]
Media Training Tip #1 – You are NEVER Off the Record
It’s spreading faster than the California wildfires this afternoon. Disparaging remarks made by Jesse Jackson about Senator Barack Obama. Reverend Jackson believed an interview was over, and the microphones were off. As is so often the case, Jackson was right on only one count. The interview was officially over. Jackson’s apology is plastered everywhere, but [...]
Social Networking: The New Lifeblood of Business
My media training/presentation training business thrives on word-of-mouth marketing. My best clients all seem to have come from referrals from my best clients. We enter into our relationship knowing it’s going to work, because we’ve both been vetted by people we trust. And to that end, connecting and re-connecting with people through fabulous social networking [...]
Lynn Interviewed by Bulldog Reporter
This article is a new post in the “spotlight” section of Bulldog Reporter‘s “Daily Dog”. You can click the link, or read on: Is Your Exec a Stepford CEO? Media Trainer Espinoza on VIPs as Villains, Victims or Heroes Brian Pittman’s spotlight this week: Lynn Espinoza, President, Speak! Communications“A Stepford CEO is a corporate executive [...]
On Authenticity and Acronyms
Recently, I was a panelist for one of Bulldog Reporter’s nationwide audio conferences. The topic was, “Fighting Media Attacks: PR Secrets of Training Your CEO to Confidently Face the Press When Bad News Strikes.” (That’s a mouthful, yes?). I’ve been tapped as an expert on many of Bulldog’s panels, and I love to do them. Bulldog [...]
Why Bad Meetings Happen to Good People
A colleague of mine has an interesting post regarding meetings. Not the fun kind (chance meetings, secret meetings, meetings on the beach). No, corporate meetings. He posted his take on the culture of corporate meetings in Haiku: too many meetings in working america too much, stop it now If you work in an organization of more [...]
Hell Yes, We’re Bitter! Or.. Better Know thy Audience
I’ve been watching the Clinton/Obama dust-up over those “Bitter Pennsylvanians” with great fascination. My focus has not been on the candidates, but the audience. Machine Clinton was so quick to pounce – painting a picture of an out-of-touch elitist who insulted the very fabric of rural Pennsylvania. Although she’s running with a 54% negative, she [...]
A New Day for Speak! Communications
Welcome to my inaugural post as president of Speak! Communications. I’ll use this first post as a way to say hello. I hope subsequent posts are filled with fresh ideas – mine and, even better, yours. I want to share articles, videos and thoughts about public speaking, media training, and the art of communication. Please [...]
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