Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'presentation training'
Do What You Love, And You’ll Never Work a Day
I was mid-sentence in a coaching session the other day, when my client interrupted me. “Why do you love what you do so much?” he asked. The question intrigued me on many levels, the first of which was that I had not mentioned that I love what I do. That means it was just showing [...]
Robocalls Continue to Dial the Wrong Number
As expected, the phone rang at dinner time last night. It has been ringing every night at dinner time for the last three weeks. It’s always the same call – the annoying pre-recorded political call – lambasting the other side, whichever the other side is. The last few have been especially annoying, because they always start [...]
What’s Your Story?
Some months, I spend a majority of my time doing media and message development training. Lately, though, I’ve been doing a lot of executive presentation training, and I’ve noticed that most executives have one thing in common. They haven’t given much thought to their story. Oh, they spend hours thinking about their presentation. What data [...]
Who Let the Dogs Out?
OK, this one is simple and brief. The dog talk has got to stop. For years, corporate spokespeople have been using “best of breed” and “top pedigree” to describe their people and products. Those are American Kennel Club terms! And here is my favorite “we eat our own dog food”. EWWWWWWW. Why are so many [...]
Really, Steve Jobs? Really??
This one really has me scratching my head. Which American company has the hippest cult-like following? APPLE Whose customers are fanatical – will argue to the last drop of beer – about their support of a company, its leaders and its products? APPLE’s So why would Steve Jobs choose to answer a college student’s email in a way [...]
Why Bad Meetings Happen to Good People
A colleague of mine, stuck in yet another meeting-of-small-consequence decided not to doodle this time. On this day, he drowned out the usual corporate yammering by penning the following: Too many meetings in working america too much, stop it now If you work in an organization of more than 20 people, communicating with each other by way of meetings [...]
How to Speak like Steve Jobs
In almost every presentation training session, I hear this: “I want to speak like Steve Jobs.” I’m sorry, you can’t – but please read on. Steve Jobs is Steve Jobs because there is only one of him. He is absolutely authentic in his approach to speaking. If you are trying to learn to speak like him, [...]
Business Resolutions for 2010
Au Revoir, 2009. Hasta la vista, baby. Good riddance. For all but a very few of us, 2009 was the worst economic year ever. Though just a few depression-era babies are still in the business world, the rest of us are, well, just depressed. It’s time, though, to pay homage to the fact that we [...]
On Communications and Credibility
Oh boy, do I hear this a lot: “I can’t be successful with my communications program, because communicators have no credibility with the executives!” In many cases, both statements are true. You can’t be successful if your executives aren’t buying in, and you’ll never have credibility if you are not successful. Chicken or the egg, [...]
I Want to Speak Like Steve Jobs
In nearly all of my presentation skills sessions, I ask the question, “If you could present like someone else, who would it be?” The answer is often “Steve Jobs”. My answer is always, “I’m sorry. You can’t” The reason is that the head of Apple, Steve Jobs, is entirely authentic when he speaks. He has [...]
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