Lynn Espinoza is a broadcast news veteran with more than a decade of media, presentation and executive coaching experience. She has developed personal coaching sessions for Fortune 100 C-level executives, corporate communicators of all kinds, doctors, lawyers and leaders in non-profit.
Blog posts on this site tagged with 'presentation training'
Executive Training is No Luxury
The world of business is a scary place right now. Budgets are evaporating. There are layoffs across the board. Having to let good people go cuts to the emotional core of the executives making the cost cutting decisions. That makes it harder for them to rationalize a training budget; training becomes a non-essential line item. That is, until [...]
Inviting Barack Obama to a Presentation Training Session
I know what you’re thinking. Barack Obama is one of the finest orators ever. Why, then, do I recommend that he dedicate some time to presentation training? Because public speaking is not only about scripted oratory. It is more than delivering an elegant and eloquent public address. In fact as President, Barack Obama will spend [...]
When YOU should NOT be the spokesperson!
You’ve been tapped to be the speaker at an industry event. There is a nagging feeling deep inside your gut that you are being set up for failure. The content for the speech is not your own, and in fact this is not your area of expertise. You feel like you’re over your head. Guess [...]
Let the Games Begin!
I loved watching Michael Phelps. We knew he could win eight golds, but we didn’t know for certain that he would. Especially with two relays, there were things out of his control. High stakes. High drama. Delicious! So as the athletic Olympics close and the political Olympics begin, there are some similarities. The knowing and simultaneous [...]
On Giving Speeches and Telling Stories
I ran across a terrific video interview on my favorite web site for communicators, Ragan.com. It’s an interview with veteran speech writer, Hal Gordon. He wrote speeches for Ronald Reagan and Colin Powell – universally accepted as powerful speakers, regardless of your politics. Mr. Gordon drives home the importance of peppering a speech with anecdotes. [...]
A Most Critical Speech: Is Barack a Mile Too High?
If anyone can pull it off, master-orator Barack Obama can. Still, delivering his democratic nomination acceptance speech at mile-high Invesco Field is risky. A lot has changed since 1960 – the last time a party acceptance speech was delivered from an outdoor stadium. Then it was John F. Kennedy. The stadium was Los Angeles Memorial Coliseum. [...]
Social Networking: The New Lifeblood of Business
My media training/presentation training business thrives on word-of-mouth marketing. My best clients all seem to have come from referrals from my best clients. We enter into our relationship knowing it’s going to work, because we’ve both been vetted by people we trust. And to that end, connecting and re-connecting with people through fabulous social networking [...]
Lynn Interviewed by Bulldog Reporter
This article is a new post in the “spotlight” section of Bulldog Reporter‘s “Daily Dog”. You can click the link, or read on: Is Your Exec a Stepford CEO? Media Trainer Espinoza on VIPs as Villains, Victims or Heroes Brian Pittman’s spotlight this week: Lynn Espinoza, President, Speak! Communications“A Stepford CEO is a corporate executive [...]
On Authenticity and Acronyms
Recently, I was a panelist for one of Bulldog Reporter’s nationwide audio conferences. The topic was, “Fighting Media Attacks: PR Secrets of Training Your CEO to Confidently Face the Press When Bad News Strikes.” (That’s a mouthful, yes?). I’ve been tapped as an expert on many of Bulldog’s panels, and I love to do them. Bulldog [...]
Chicken Soup for a Hard Drive’s Soul
Ohhhh. Ohhhh. NO! I was spending Memorial Day working at a relaxed but constant pace. I knew that on this day, my clients were bellying up to their barbeques, away from email, and needing nothing from me. I could do more than catch up - I could get ahead. It was even a working lunch. Annie Chun’s Asian [...]
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